Wednesday, 25 August 2010

Flowtown combines Email marketing and social media

If you’ve never heard of Flowtown, it’s a service that lets you import an email list, then they cross-reference that data with public social profiles and the system reports back where and how that address is connected on the social Web.The information that can be retrieved like this includes the person’s occupation and location along his/her full name, age and gender.

Flowtown will empower Email-marketers to conduct more effective and targetted campaigns. Having information about the target audience such as the predominant gender or demographic is invaluable, and it will allow anybody not to waste even a single penny on a public that is unreceptive.

Flowtown is the first tool(business social marketing ) we’ve come across with that makes a sound effort and help you to connect to your contact databases with the social media activity of your members and supporters. in their own words -
When all you have are email addresses, Flowtown can show you all the different social networks your customers are on including: Facebook, Twitter, LinkedIn, Myspace and more!

This service is provided at a cost that is specified online, but you can always sign up for free and give it a good try beforehand. I don’t think signing up is warranted if you are just an individual user, but if you work as a marketer it will be a different story altogether.

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