The Logo Design Process. Layers Magazine Tutorial

In this tutorial Jacob Cass takes us through the different stages of the logo design process: researching, composing a design brief, sketching, reflecting, developing, color brainstorming and presentation...

"Logo design in today’s world is totally underrated. People don’t understand how important a good logo is and how valuable it is to their business. Let me guide you through the basics of what makes a good logo, while also walking you through the process of creating the identity and logo design for one of my recent clients, Vero, a limited liability company based in Miami, Florida. Hopefully, this will give you an understanding of what actually goes on behind the scenes while creating a professionally designed logo..." Proceed to tutorial page

Vector Art Templates: Free Abstract Logo Design Icons

Here we have a free set of eight vector icons for logo design inspiration. You can use them for designing a twitter avatar, web icon, or maybe you might come up with an idea for creating an abstract pattern...

License: you can use this vector file for personal, commercial or non- profit use. If you post this vector file on your graphic site or blog, please make sure to include a link to www.vector-art.blogspot.com The zip contains Illustrator ai, eps, pdf and svg files.Download

Vector Art Pack: 35 Vector Design Elements in EPS

Cool variety set of vector pack elements designed by TheSunShadow for your personal graphic art projects as a logo, banner or flyer. The vector set includes hand-traced illustrations of a flower, helmet, ear, dog, soda drink, milkshake, cocktails, butterfly, tongue, rollerskate, little duck and Formula 1 flag...

The vector elements are free to download and use under the Creative Commons Attribution. The artwork is saved in EPS file format, you can use any vector compatible editor to modify or customize it. Download

Sports Team Logo Design Tutorial

A comprehesive logo design tutorial for Aobe Illustrator from favorite digital illustration magazine Computer Arts. Alan Wardle shows you how to create an eye-catching logo design and brand from scratch.

My brief was to design a brand identity for a youth mountain biking team based in London. As they’re based in an urban environment, this team needed an aggressive logo so they’d be taken seriously when travelling to rural events around the country...

...In this tutorial, I’ll lead you through everything from designing the logo to setting brand rules. We’ll also look at creating other elements such as team uniforms, helmets and merchandise using your designs along the way. Full tutorial

Trends in Logo Design for 2008

Since it is almost the end of the year (2008), I thought that posting a summarizing logo trend link is not a bad idea. The article is from LogoOrange.com - a great source of inspiration and identity design tips...

"Logos are the ultimate mark of distinction and everyone loves them. We see logos everyday - on the highways, on consumer goods, on the Web and in the institutions and organizations we support.

Read about the different types of logo designs here and learn what principles and techniques are used to create them. Discover what the future holds for logo design! " Article & Gallery

Twitter Bird Logo in Vector

The bird logo of the popular micro-blogging service Twitter. The graphic can be used for creating custom graphical follow links that blend with your website layout. Download Note: To use open the PDF file with Illustrator.Thank's to iPotion.

Love Bombs Vector Pack for Adobe Illustrator and Corel Draw

Free vector pack by gbrgraphix. The set contains around eight popular logo design elements in vector format: Laurel Leaves, Hearts, Stars, Abstract Flames, Bombs, Double Edged Razor Blade, etc...

Each of the shapes has its own symbolical meaning and during your brainstorming you can combine them with other ideas and help you emphasize on the message you're sending.

The stock is available in Adobe Illustrator and Corel Draw file formats. Download

Logo Design Trends

An informative and inspirational article on current logo design trends with great visual examples.

By Bill Gardner (Logo Lounge).
"Trend-watching, until recently, has largely been an exercise in watching connections form between direct associations. Photoshop releases a new filter, and voila - entire raft of logos take on that effect. A particular illustration style is featured in a successful advertising campaign or movie, and in what seems like minutes, the flavor of that art starts to enhance corporate identities.Periodically, something truly surprising and unexpected pops up. Finding those little treasures are one of the great perks of categorizing 27,000 logos, as LogoLounge and a talented panel of judges just did in preparation for our fourth book. But there's always that natural undercurrent of influence that touches this design and that, a drift of scent, a faint change in air temperature. It's there, but almost not." Full Article

UK Irony

Logo Design Irony Concept via MedDesign Blog.

Retro Logo Tutorial for Adobe Photoshop

"Get inspired by movie posters of the 70s to create an illustrative logo with a funky contemporary feel…

Your logo can be much more than just a corporate badge. After all, if you’re a design business, it ought to reflect the ‘design’ part as much as the ‘business’ part...

Here we’ll create a new twist on the classic 70s Blaxploitation illustration-based logo..." Full tutorial and source files via Computer Arts Magazine

Visual ID: Big Corporations

One of my favourite online spots (colourlovers.com/blog), posted a short article about the color trends that big Corporations use in ther logo designs in order to achieve influential visual recognition. LinkColoimage by Business Week: Best Global Brands 2007 report.

Figure Ground with Adobe Illustrator

Figure - Ground is one of the Gestalt Principles widely used in Graphic Design, especially in Logo Design. The perceptual factors of Gestalt are creating visual frames of references that provide the designer with psychological basis for the dimensional organization of the graphic elements he is working with. By using contrast between elements the "Figure-Ground" principle is fundamentelly allowing the viewer's eye to "read" imagery. Figures are the positive elements defined by spatial relatinships which exist among all of their parts. Ground stands for background, white space and negative space format that composes the visual image. See examples below.


In the past, graphic designers have had to put a lot of effort to precisely illustrate figure - ground concepts. Luckily we live in technologically advanced times and Adobe Illustrator is making the process way easier...

In this tutorial you will learn how to create a simple figure - ground vector. All you need to do is to overlap letterform elements and create the spatial relationship between them by using one of the shape modes in Adobe Illustrator.
For example, I will use the letterforms "V" and "A".

1) First, create a new file (print or web).
2) Select the type tool, choose a typeface, and black for color, then type the first Letterform.
3) With the same tool, type the second one (you can impovise by changing the font but I will stick with the same - Myriad Pro Bold 60 pt).



4) Using the selection tool select the second letterform (in our case "A").5) Move the "A" over the "V" in a way that parts of the letter forms overlap.



5) Open the pathfinder palette - Window>Pathfinder or Ctrl+Shift+F9 / Command+Shift+F9 (Mac).
6) Select both letterforms with the Selection Tool and then click on "Exclude Overlapping Shape Areas".



Before you finish, you can go back and experiment with different fornt. When you're satisfied click on the Expand button and save your work.
Imagery by PsuedoDragon

Laurel Leaves

A set of laurel vectors for Adobe Illustrator. Simple solution if you feel stuck with ideas for a logo design project. With Laurel Leaves you can express: stability, glory, victory... add more in the comments below if you want. Download

Outlining Strokes

There are different cases when designers need to convert strokes to filled objects. Outlining strokes in a vector logos may prevent print problems with uneducated clients. In Adobe Illustrator strokes are measured in points and usually when you scale an object (up or down) , the stroke weight stays the same but the rest of the artwork gets unproportionally distorted. By outlining the strokes before you hand in the logo file to the client you can be sure that if he desides to scale the logo, the strokes' visual weight will always match the rest of the logo.

Menu command : Object>Path>Outline Stroke

Comments on the dirty logo

I'm not a big fan of TV Shows or for that matter TV at all. The logo of FX's television show Dirt, starring Courtney Cox from Friends impressed me though. I researhed feedbacks about the logo around the web and I found pretty interesting comments about it. So here are some post quotations from the forum of a typographic website typophile.com"any thoughts on why the “i” is upside down?"

"exclamation mark"

"To make it something more memorable than plain text.

To create an ’exclamation point’ recalling the sensationalism of tabloid press.

Interestingly, the ’i’ is shifted down, putting the dot below the baseline, perhaps a metaphor for something buried or underground, reinforcing the dirt. I was pondering this already, thanks to heavy advertisement featuring ’Digging in the Dirt’ by Peter Gabriel."

"I could swear this is a play on a British tabloid. Perhaps someone can comfirm. I see it as an exclamation point as well. In the media nothing can be big enough or bold enough. So, of course, they use lots of exclamation points thinking this is another way to emphasize the point."

"The negative eye, looking for the bad stuff, punctuating the dirt—Upside down as in “Down and Dirty” You can check the whole discussion here : http://www.typophile.com/node/30281

How 2 Design an event logo ?

Events need branding as much as anything else. Derek Lea reveals the creative process and technical considerations involved in designing an appropriate and versatile event logo.Effective logo design requires careful consideration of a variety of things. The creative process must include considered technical execution, as well as focus on creating a stunning, effective, and simple visual metaphor. Generally, the process begins with a brief from your client. Even the most basic brief must communicate the core, intrinsic values of the brand. It is with these values in mind that you can begin the process of designing an appropriate visual metaphor. Read full tutorial and download files.

computerarts.co.uk

Corona Wings Vectoral Shape for Photoshop

Free vector shapes for Adobe Photoshop from d2m. Ideal for logo design.To use them, load the csh file in Photoshop, you'll find the different variations of the shape under custom shapes. Download

Porn

Last night I came out with this composition. I used the concept of the Official NBA Logo, for the silhouette of the girls I actually used a Norp Icons 2 font available for download here. The actual silhouette shape is the letterform for number 7, and I made a few manipulations in Adobe Illustrator > Select the letterform , Type , Create Outlines. With the rounded rectangle tool I just created the background element and diagonally cuted it with the Knife Tool and used light blue and pink gradients for fill colors. Pretty easy and basic composition, but I really like the final result. I'm actually thinking of creating a poster with that logo, but we'll see. The wallpapers below are in 1024x768 px and 1280x800 px .

Zune Vector Logo

I don't know if anyone have tried microsoft's ipod alternative - zune , but here is the logo if needed. Download

Create an animated 3D logo (Illustrator, Swift 3D, Flash)